As a visual designer partnering with Creative ATX, I led the creative direction, language, and technical execution of exterior graphics for the project “The Hard Working Business Card.” for American Express. In 2023, we leveraged the strong creative route of the card’s value proposition to maintain consistency and drive memorability.
The objective was to create a fresh visual execution for social channels (Meta, LinkedIn, Twitter) to avoid asset fatigue and prioritize the channel’s role in the execution. Our focus was on refreshing the visuals and exploring new layouts while staying true to the message of ‘The Harder Working Business Card.’ These social-first creatives successfully reinforced the overarching message, enhancing campaign impact.
